I launched less than 3days ago a Chrome extension that had for purpose adding Voice commenting capability to Facebook, Talk&Comment.
Well – it was highly welcomed. And loved, and for a moment, people were happy and playing around with their christmas gift.
But the nerd that I-am, kept tracking every event and user action there is, trying to understand the users. I even added some users on Facebook just to get their reaction.
“It’s very innovative! I love it.”
Yes – users love out-of-the-box gadgets. But even early adopters are sometimes conservative. Especially when it comes to voice.
What I noticed is a trend of: X installs Talk&Comment. X posts a message. And if X is a Facebook friend, I don’t see his message. They were playing around with it in “Only me” posts.
Few were having true conversations, and fun, in public. But those were the 20%.
“Hello – What’s wrong?”
I approached my users. A dozen. Tried to avoid the bias of close friends, so I talked to those I’ve never had conversation with. Their feedback was straight forward: “It’s an awesome feature… but I guess I’ll start using it once everyone uses it“.
So my next question was: How can-I improve it? Few said “shorter links“, “meaningful titles“, “audio library“, ..etc.
It’s not what they say. It’s what they don’t say.
What they didn’t say is: “I don’t have the courage to talk in public, I feel like I’m being listened to by my 1500 friends.”
Truth be told, it feels that way. And I get it. So I quickly switched gears.
The Magic feature.
Sometimes it’s not about pivoting your product. But about finding the holy grail of features that would boost usage.
The whole Talk&Comment system was in place. It took time to build the framework. But to add the magic feature, which was integrating voice messaging to the Facebook chat, took less than 6 hours of work. It was straight forward …
I’ll let you imagine the surprise of the users when they woke up and found a Hold to Rec button on they chat window!