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Labs & Experiments

Debugging reality through shipped experiments

From agent infrastructure to cultural products, these are the laboratories where I test coordination, creativity, and systems resilience. Some are active, some archived—all contribute to the operating manual we refine on the blog.

How to work together

  • Advisory loops: Design, launch, and scale agent-native products with minimal latency.
  • Systems sprints: Diagnose org bottlenecks, rebuild coordination primitives, ship playbooks.
  • Exploratory R&D: Prototype new interfaces for information beings, governance protocols, and culture tech.

Reach out at informationbeings [at] zakelfassi [dot] com

Products & Companies

Ventures and platforms that translate ambitious ideas into resilient products and businesses.

Communities

Networks and ecosystems where we prototype better coordination, learning, and collective power.

Past Experiments

Retired explorations that still inform the playbooks—every sunset project left artifacts worth studying.

Zaigood Labs
2018 – 2022

Zaigood Labs

Venture studio spinning up experiments across AI, augmented/extended reality, and web3—rapid prototyping plus strategic advisory.

  • AI
  • Augmented & virtual reality
  • Web3
Visit project
FitHeat
2016 – 2019

FitHeat

Seven-minute workout coach blending voice guidance with light AI gamification. Experimented with adherence loops for busy teams.

  • Health & fitness
  • Mobile app
Archive
Libertweet
2013 – 2019

Libertweet

Browser extension and mobile app converting longform thoughts into image-based tweets before the character limit expanded. 500K+ users.

  • Social media
  • Growth
Archive
JobFinder
2012 – 2016

JobFinder

Moroccan job search and talent platform indexing 1M+ roles for 100K seekers. Built aggregation, matching, and recruiter tooling.

  • Jobs marketplace
  • Morocco
  • Search
Archive
Send.ma
2013 – 2016

Send.ma

Multi-channel messaging automation stack (email, SMS, social) for North African brands. Tens of thousands of campaigns shipped.

  • MarTech
  • Messaging
Archive
VoIP Down
2016

VoIP Down

Advocacy toolkit created when Morocco throttled VoIP. Coordinated data, petitions, and developer resources to restore open access.

  • Open internet
  • Advocacy
Visit project
WannaJo.in
2013 – 2015

WannaJo.in

Mobile social network for spontaneous friend meetups—push notifications, lightweight RSVPs, and location routing.

  • Social networking
  • Mobile
Archive
PeaceNLol.com
2010 – 2013

PeaceNLol.com

Humor-driven community and media experiments from the early 2010s testing moderation, meme economies, and lightweight CMS tooling.

  • Community
  • Media
Archive
Concep.ma
2006 – 2012

Concep.ma

Product design and technology studio serving Moroccan SMEs—end-to-end ecommerce, marketing automation, and custom software.

  • Consulting
  • Product design
  • Agency
Archive
Looking for research notes, build logs, or experimental briefs? Many of these surface across the blog and newsletter. Start with the orientation guide or reach out if you want a bespoke systems sprint.