Skip to content
Labs & Experiments

Everything ships or teaches you why it didn't

From agent infrastructure to cultural products. Some are bearing fruit, some are still in the ground, some have been composted back into the soil. Everything feeds the next thing.

How to work together

  • Advisory loops: Design, launch, and scale agent-native products with minimal latency.
  • Systems sprints: Diagnose org bottlenecks, rebuild coordination primitives, ship playbooks.
  • Exploratory R&D: Prototype new agent infrastructure, governance protocols, and culture tech.

Reach out at informationbeings [at] zakelfassi [dot] com

Live

Running. Serving users, generating revenue.

Building

Active development, early users, roots taking hold. Tended daily.

Planted

Code exists, shape is forming, not ready to pick yet.

PaneForge
2025 – present

PaneForge

Personal AI operating system experiment. References the meta-os/DR//OS self-alignment framework. Early stages — exploring what it means to give an individual a full agent-native OS.

  • Personal AI
  • Operating system
  • Experiment
Coming soon
TheAICoach
2026

TheAICoach

AI-powered coaching platform. Diagnostic forms, personalized training programs, vault templates. Auth and homepage live, monetization layer in progress.

  • AI coaching
  • Personal development
  • SaaS
Coming soon

Communities

Networks and ecosystems where we prototype better coordination, learning, and collective power.

Composted

Archived. The nutrients from these feed everything that grows above.

Zaigood Labs
2012 – 2024

Zaigood Labs

The original venture studio. Experiments across AI, augmented/extended reality, and web3. Dissolved the C-Corp in 2024 after years of compliance drag. The name got resurrected — see ZAIGOOD above.

  • AI
  • Augmented & virtual reality
  • Web3
Composted
FitHeat
2016 – 2019

FitHeat

Seven-minute workout coach blending voice guidance with light AI gamification. Experimented with adherence loops for busy teams.

  • Health & fitness
  • Mobile app
Composted
Libertweet
2013 – 2019

Libertweet

Browser extension and mobile app converting longform thoughts into image-based tweets before the character limit expanded. 500K+ users.

  • Social media
  • Growth
Composted
JobFinder
2012 – 2016

JobFinder

Moroccan job search and talent platform indexing 1M+ roles for 100K seekers. Built aggregation, matching, and recruiter tooling.

  • Jobs marketplace
  • Morocco
  • Search
Composted
Send.ma
2013 – 2016

Send.ma

Multi-channel messaging automation stack (email, SMS, social) for North African brands. Tens of thousands of campaigns shipped.

  • MarTech
  • Messaging
Composted
VoIP Down
2016

VoIP Down

Advocacy toolkit created when Morocco throttled VoIP. Coordinated data, petitions, and developer resources to restore open access.

  • Open internet
  • Advocacy
Visit project
WannaJo.in
2013 – 2015

WannaJo.in

Mobile social network for spontaneous friend meetups — push notifications, lightweight RSVPs, and location routing.

  • Social networking
  • Mobile
Composted
PeaceNLol.com
2010 – 2013

PeaceNLol.com

Humor-driven community and media experiments from the early 2010s testing moderation, meme economies, and lightweight CMS tooling.

  • Community
  • Media
Composted
Concep.ma
2006 – 2012

Concep.ma

Product design and technology studio serving Moroccan SMEs — end-to-end ecommerce, marketing automation, and custom software.

  • Consulting
  • Product design
  • Agency
Composted
Looking for research notes, build logs, or experimental briefs? Many of these surface across the blog and newsletter.