One-click Google ranking boost for your website
Discover how Google's integration of social signals into search rankings affects results. This post explains the ranking order, highlighting the importance of social sharing and SEO. Learn an easy way to boost your blog's presence by linking authors' Google+ profiles, and a quick solution for WordPress users.
Since the launch of Google+, Google -the search engine- started emphasising social into its ranking; mostly, the top results you see are in this order (though, I'm just scratching the surface) :
- Relevant results which have been shared by people in your circles.
- Relevant non-social results.
- Less relevant results, but with some kind of social presence.
You can have control over the 1st (sharing in Google+ and getting +1s) or 2nd case (basic SEO stuff), but it would take some kind of work, strategic or technical work.
It turns out, the 3rd kind is the easiest one to get -just a few clicks away; You just have to sync the post's author with its Google+ profile. Technically, this is achieved by :
- Adding a tag in the page's header.
- Edit the Contributor to section of your Google+ profile : https://plus.google.com/YOUR\_PROFILE\_ID/about/edit/co
- Test everything using Google's rich snippet tool
Easy peasy.
If you're running a Wordpress blog, there's a neat plugin that achieves the first step quickly, even while having multiple authors on the blog : Google Plus Authorship. Just install and add the Google+ profile link on the author's page.
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