projects
(a non-comprehensive list of) some of the things I help(ed) bring to life.
Products & Companies
TAC – The AI Coach
Pioneering the intersection of AI and personal development, TAC (The AI Coach) offers a unique platform that empowers individuals to articulate and achieve their goals through a SMART goal-setting framework, dynamic goal visualization, and dynamic tasks and milestones. Blending cutting-edge Generative AI with an engaging user experience, TAC guides users towards realizing their full potential across various life domains—Career, Education, Finance, Wellness, and more. As a hub where technology meets human ambition, TAC is redefining personal success in the digital age.
INK + PORCELAIN
Artful Objects Designed by Women – An interior design and curation platform for creatives. Co-founder, advisor, and part-time technologist and designer.
TalkAndComment
Designed, built, and shipped (2013) a Chrome extension and (RIP) Android app that allows you to leave voice comments anywhere on the internet. It's 2024 and it's still alive and kicking with 1M+ monthly users; and I still don't understand how.
Explain AI
Advisor and part-time designer and GTM strategist. ExplainAI is a browser extension that gives anyone reading superpowers while browsing the internet. The app offers in-context explanations and interactions using Large Language Models.
Zaigood Labs
An experimental lab supporting ideas and entrepreneurs making a difference in the world.
Communities
Africa Deep Tech Community
Helping lay the groundwork for ADTC's vision of bridging the technological divide and propelling Africa into a new era of digital innovation.
Past
JobFinder
(2012 – 2016) was an aggregator job search engine and talent management platform focused on the Moroccan market. JobFinder listed more than 1M jobs and was used by 100K+ job seekers throughout its lifetime.
Send.ma
(2013 – 2016) was a messaging marketing platform (Email, SMS, Social, etc.) designed for the mobile age. Hundreds of clients and tens of thousands of campaigns later, Send.ma was gone – some say like the Stig, but faster; just like the platform once was.
Libertweet
(2013 – 2019) was a browser extension and mobile app that allowed users to bypass Twitter's 140 character limit by creating image-based tweets. Libertweet was used by 500K+ users and was featured in major tech publications. RIP.
FitHeat
(2016 – 2019) was a mobile app that coached people through 7-minute workout routines using a combination of AI-driven gamification and human voice coaching. RIP.
VoIP Down
(2016) hard to explain what this is in a sentence, but it was one of my contributions to the Open Internet and to Morocco.
WannaJo.in
(2013 – 2015) was an early physical social network experiment that allowed people to plan ad-hoc meetups with their friends. RIP (but not forgotten!)
PeaceNLol.com
(2010 – 2013) my foray into the world of social media and online communities. RIP.
Concep.ma
(2006 – 2012) was a product design, e-commerce, marketing, and technology consulting agency. I learned a ton, made a lot of friends (and websites), while having a lot of fun. RIP.