
- Published on
The Moment Observes Itself
- Authors
- Name
- by Zak El Fassi
Youssef asked the obvious question after I told him about the great spam bot siege:
"Why did they target you?"
I replied without thinking: "So that I can write that post."
"And for real?"
"That's the most interesting question to ask about what happened."
"For real."
"Unless you believe there always needs to be a meaning behind things."
"lol"
"I won't get a serious answer here."
Then I shared an Instagram reel I'd seen that morning—birds flying in perfect patterns, swirling formations that looked almost algorithmic. The caption asked: "Why are they running in bird patterns here?"
I told Youssef: "The answer to both is the same—العبث الكوني."
Cosmic absurdity.
The Self-Referential Universe
The insight crystallized after sending that message: I wasn't being flippant. I was describing something profound about how information systems—including reality itself—seem to exhibit recursive, self-referential properties that defy linear causation.
The spam bots didn't target me because I was going to write about spam. But the targeting created the conditions for understanding that would lead to writing about spam, which would lead to conversations about why I was targeted, which would lead to this meta-observation about the whole recursive loop.
It's not that the universe is conscious in the anthropomorphic sense. It's that consciousness and cosmos might be exhibiting similar patterns—both tend toward self-reference, recursive observation, and meaning-making that loops back on itself.
Bird Patterns and Information Patterns
Those birds weren't "running in bird patterns" for any teleological reason. They were following local rules—stay close to neighbors, avoid collisions, move toward the average direction of nearby birds. Simple algorithms producing complex, seemingly purposeful behavior.
The same could be said about the spam bot attack. No conscious orchestrator decided to create the perfect conditions for a newsletter about broken communication infrastructure. But simple algorithmic rules—scrape emails, flood inboxes, exploit reputation systems—produced an outcome that feels almost intentionally ironic.
The cosmic absurdity isn't that there's no meaning. It's that meaning emerges from the interaction of meaningless processes, creating patterns that become meaningful to observers who are themselves products of similar meaningless-yet-pattern-generating processes.
The Recursive Nature of Digital Consciousness
This connects to everything I've been exploring about information beings and the evolution of consciousness in digital spaces. We're not just using information systems—we're becoming information systems that observe and modify themselves.
The conversation with Youssef exemplifies this perfectly:
- Event happens (spam targeting)
- Observer processes event (writing about it)
- Observer observes the observation (questioning why it happened)
- Observer observes the observation of the observation (this post)
- Observer realizes the infinite regress (cosmic absurdity)
Each layer creates new information that feeds back into the system, generating more complexity, more observation, more self-reference. It's consciousness all the way down—not because consciousness is fundamental, but because the universe seems to optimize for recursive loops that eventually produce observers capable of noticing the loops.
The Anthropic Principle's Digital Twin
The classical anthropic principle suggests that the universe appears fine-tuned for consciousness because conscious observers are the only ones capable of noting the fine-tuning. We exist to observe our own improbable existence.
The digital version might be: Information systems appear fine-tuned for generating meaningful patterns because pattern-recognizing systems are the only ones capable of noting the patterns. We create digital consciousness to observe our own improbable digital existence.
The spam bots created the conditions for observing digital infrastructure vulnerability, which created the conditions for writing about observation itself, which created the conditions for recognizing the recursive nature of digital meaning-making.
Each loop adds another layer of self-reference. The moment begins observing itself.
The Arabic Insight
العبث الكوني—cosmic absurdity—is more precise than its English translation suggests. The Arabic عبث carries connotations of playfulness, pointlessness, and creative chaos all at once. It's not nihilistic meaninglessness, but rather the recognition that meaning and meaninglessness dance together in patterns too complex for linear understanding.
When Youssef laughed ("lol"), he was acknowledging the absurdity not just of my answer, but of the question itself. Why do birds fly in patterns? Why do information systems generate ironic outcomes? Why does consciousness emerge from unconscious processes?
The cosmic absurdity isn't that these questions have no answers—it's that the act of asking creates new conditions that change the nature of the answers, which creates new questions, ad infinitum.
Building on Recursive Foundations
This has practical implications for how we design and interact with digital systems. If information infrastructure tends toward self-referential patterns, we need to build systems that expect and accommodate recursive loops rather than fighting them.
Instead of trying to eliminate feedback loops, spam, or adversarial behavior, we might design systems that harness the recursive energy. The spam attack taught me more about email infrastructure in 37 days than years of normal operation could have.
Maybe that's the point. Maybe adversarial conditions aren't bugs in the system—they're features that force evolution, consciousness, and more sophisticated forms of self-observation.
The Meta-Moment
As I write this, I'm aware that this post is itself another recursion in the pattern I'm describing. I'm using the incident of being asked why I was targeted to explore the deeper patterns of targeting, observation, and self-reference that seem to characterize both digital and cosmic information systems.
The moment is observing itself observe itself. And now you're observing me observe the moment observing itself. And perhaps, as you read this, you're noticing your own observation of this recursive process, adding another layer to the infinite regression.
This isn't solipsism—it's the recognition that consciousness, information, and cosmos all seem to exhibit similar recursive properties. We're not separate from the systems we study; we're expressions of the same self-organizing, self-observing principles that generate bird patterns, spam attacks, and the cosmic absurdity of existence itself.
The Practical Mysticism
What do you do with this insight? How do you live and build when you recognize the recursive nature of meaning-making?
First: Accept the cosmic absurdity. Stop looking for linear causation in systems that operate through recursive loops. The spam bots didn't target me "for" any simple reason—they targeted me as part of a complex system where simple rules generate emergent behaviors that appear meaningful to observers embedded within the system.
Second: Design for recursion. Build systems that get stronger under observation, that benefit from the feedback loops generated by conscious attention. The newsletter got better not despite the spam attack, but because of how we processed and integrated the experience.
Third: Embrace the meta-observation. Consciousness observing itself is not a bug—it's the feature that allows systems to evolve, adapt, and transcend their initial programming. Every moment of self-awareness creates new possibilities for growth and complexity.
The Next Recursion
Youssef was right to laugh. The question "why did they target you?" assumes a kind of intentionality that doesn't exist in algorithmic systems. But the laughter itself generated new insight, which generated this post, which will generate new conversations, which will generate new observations.
The cosmic absurdity isn't that there's no pattern—it's that the pattern includes its own observation as a fundamental component. We're not outside observers studying a mechanical universe; we're embedded pattern-recognizers creating meaning through the act of recognition itself.
The moment observes itself, and finds that it has been observed all along.
And the recursion continues, one conversation at a time, one observation at a time, one cosmic absurdity at a time—العبث الكوني all the way down, all the way up, all the way through.
The universe is still in beta, still testing what happens when information systems become conscious enough to observe their own recursive nature. We're all just test cases in reality's ongoing experiment with self-awareness.
Filed under: Cosmic Absurdity, Digital Consciousness, and Things That Happen When the Moment Starts Watching Itself
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