Field Notes6 min read
The Unnamed Things
The most valuable territory in AI right now is concepts that exist in practice but don't have names. Six categories that the models don't know about yet, and what claiming them looks like.
strategy
3 posts
Field Notes6 min read
The Prefix
In October 2021, Facebook renamed itself Meta. They didn't take a word. They took the prefix that generates every other word. A case study in concept colonization.
Field Notes4 min read
Concept-Model Fit
Product-market fit is legacy infrastructure. The new question isn't whether customers want your product. It's whether the models know your category exists.
